Article: Why Your Website's Sales Are NOT Where You Want Them to Be by Raynay Valles, Marketing Specialist Today your website sells x number of your products, but you know you can do better. How do you get your website to sell twice as many, ten times as many, or more? There may be simple reasons holding you back. To illustrate what those reasons may be, let me give you two website marketing scenarios. See if you pinpoint the problem. INTERNET MARKETING SCENARIO 1 Imagine your website sells 20 inexpensively-priced widgets every day. Your present customers are delighted with it. You want to build sales. What should you do to sell more? Pause for a second and give your answer. Most people would say, "Advertise more." or "Get more traffic." At first, this seems logical, but there is critical data missing. What is that data? An essential question you need to ask is, How many unique visitors come to the website each day? It makes a difference if it's 200 or 20000 unique visitors coming to your website each day. If you find you are getting 200 visitors a day and 20 sales, that's great. Get more visitors. But, what if you found you ALREADY have plenty of traffic? What if you found you are already getting 20000 visitors a day? If this were the case, you'd probably want to find out what the site was doing, or NOT doing, that is sending 19980 people away without buying every day. INTERNET MARKETING SCENARIO 2 You ran the same ad in two different ezines. You paid the same price for each ad. Ezine A sent you 1000 visitors. Ezine B sent you 250 visitors. Which ad should you rerun? Which ezine would cause you to look for similar ezines? Pause for a second and give your answer. Did you say "Ezine A sent more traffic, so place another ad in Ezine A and find more like it"? Or, did you notice the missing piece of information? That piece of information is: How did each ad perform? Suppose Ezine A sent 1000 visitors and you got 1 sale. Ezine B sent 250 visitors and you got 5 sales. NOW which ad would you rerun? NOW which ezine would you try to find similar ezines? You might say it's not fair I didn't give you all the information in each scenario. You're right, it wasn't fair, but it was accurate. Similar scenarios happen everyday in real life, leading website owners to make poor decisions which keep their sales low. A reason you may not be selling more is you don't have "the right information". You get the right information by asking the right questions and applying the right technology. As you saw in both scenarios, when you had "some information", it was easy to make a wasteful and ineffective decision. With the right information, you can make decisions that can positively impact on your bottom line. Resource: Raynay Valles is an internet marketing specialist and author who builds internet sales for established businesses. A quote from a client: "The results have been amazing. We already attracted 3 times more students in 2 months, than a fullpage Yellow Book ad did all last year. " Fred Degerberg, Founder Degerberg Academy of Martial Arts Email an introduction of your business now