You set up an affiliate program for your website and
some affiliates signed up. But now you see your affiliate sales are less
than delightful.
Your first thought may be that affiliate programs don't work, but you
know others sites are making them work.
How do YOU get them to work for you? Take these steps:
- Identify your best performers. It's the 80/20 rule here - 20 percent
of your affiliates are probably producing 80 percent of your sales.
Who are your high-performers?
- Determine what they have in common. Are they websites or ezines? How
are they using your links? Which links are they using? Create a picture
of the optimal affiliate.
- Find more possible high-performers. Search for websites and ezines
with attributes similar to your high-performers. Introduce yourself
and your company and invite them to become an affiliate.
- Train your affiliates to sell at high levels. Tell all your affiliates
what you find your best affiliates are doing. If you find that a particular
link is working well, share that. This is exactly what fast food franchises
do. They find out what works, then tell all the franchisees.
By taking these four steps, you and your affiliates will be on your
way to making more money.
Resource: Raynay Valles is an online marketer who builds internet sales for established businesses, online and offline. Introduce your business now by sending an email to raynay @ raynayvalles.com or visit http://www.raynayvalles.com
