3 Quick Tips for Selling More on Your Website
by Raynay Valles, Internet Marketing Specialist
Recently, after a delicious dinner, a long-time friend said to me, "I'm at my wit's end. I've got traffic. People are
clicking on my product pages. Why aren't they buying?"
"Let's take a look," I said. We logged on. Here's some of what I suggested:
- Have at-a-glance category links.
Have links to your product categories laid out at-a-glance
along the left side of the screen. Studies that follow visitors
through online stores show that when links are clearly laid out,
some visitors will make impulse purchases. The visitor who came
to your site for one thing may decide they'd rather buy
something else. You can have a search box in addition to the
category links.
- Have testimonials on your homepage.
Having a link to a testimonials page is convenient for you,
but it is a mistake. A visitor may not want to take the time
to click to the page. But there is something very compelling
about "text in quotes". Since your homepage is crowded with
information, you can put your best testimonial prominently
on your homepage, then add a "More testimonials" link.
- Make it easy for visitors to give referrals.
Ask your visitors who do they know who would be interested in
your offerings. Have a refer-a-friend feature on your website.
Even if a small number of visitors invite their friends, it's
free word-of-mouth.
Resource: Raynay Valles is an online marketer who builds internet sales for established businesses, online and offline. Introduce your business now by sending an email to raynay @ raynayvalles.com or visit http://www.raynayvalles.com
